"Spotlight" Unit

Universal Homepage

Our spotlight unit featured a lineup of upcoming movies, countdown to live events, and original content. From highly anticipated film releases to exclusive events and groundbreaking original series, we created this feature to highlight curated must-see content that Paramount+ wanted to promote.

Our spotlight unit featured a lineup of upcoming movies, countdown to live events, and original content. From highly anticipated film releases to exclusive events and groundbreaking original series, we created this feature to highlight curated must-see content that Paramount+ wanted to promote.

App screenshot
App screenshot
App screenshot

Upcoming Movies & Shows

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App screenshot
App screenshot

Live Events

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Phase 1
Create a single unit to be showcased.

Phase 1
Create a single unit to be showcased.

Phase 1
Create a single unit to be showcased.

App screenshot
App screenshot
App screenshot

Phase 2
Adapt Marquee peak view
view project here

Phase 2
Adapt Marquee peak view
view project here

Phase 2
Adapt Marquee peak view
view project here

App screenshot
App screenshot
App screenshot

Phase 3
Allow for video preview

Phase 3
Allow for video preview

Phase 3
Allow for video preview

OTT

The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.

The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.

Evolving to a
Multi-Unit Spotlight

Leveraging the core components of Marquee Peak Ahead, we created a versatile multi-unit spotlight with the flexibility to feature curated collections. These can include Franchise Collections, “Coming Soon,” “Now Featuring,” “Originals,” or seasonal favorites, creating a more dynamic and engaging showcase for content.

Leveraging the core components of
Marquee Peak Ahead, we are creating a
versatile multi-unit spotlight with the
flexibility to feature curated collections.
These collections can include Franchise
Collections, "Coming Soon”, “Now
Featuring”, “Originals”, or seasonal
favorites, offering a more dynamic and
engaging way to showcase content.

Leveraging the core components of
Marquee Peak Ahead, we are creating a
versatile multi-unit spotlight with the
flexibility to feature curated collections.
These collections can include Franchise
Collections, "Coming Soon”, “Now
Featuring”, “Originals”, or seasonal
favorites, offering a more dynamic and
engaging way to showcase content.

Show Page / Full Page Scroll

The Spotlight Unit overall increased a % of subs that discover new content. By spotlighting upcoming and available major titles, we increased awareness, clicks, and engagement of new content.

A Single Title Unit provides a flexible way to spotlight high-profile content, such as the Super Bowl, Yellowstone, or Top Gun: Maverick. Designed to fit anywhere on the page, it adds visual diversity to the grid while ensuring key titles stand out.

Role

Direction
Design Concept
Design Strategy
A/B Strategy
Development Strategy

Platforms

tvOS
Fire
Roku
STV
iOS
Android
Web

Team

Vida - Director
Brian - Product Design Lead