Marquee
Peak Ahead

Universal Homepage

Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead
Marquee Peak Ahead

Initial Baseline

Our initial redesign featured full-screen artwork, metadata descriptions, and direct playback access. However, as features expanded, this design became less practical. The Marquee dominated the homepage, yet despite pagination, users quickly scrolled past it, overlooking additional curated content. This prompted us to rethink how to boost engagement within the Marquee.

Testing a Peak vs Pagination

Displaying a peak view significantly boosted clicks and content consumption from the homepage marquee.The added glimpse and element of curiosity that revealed content that was once previously hidden, increased the click-through-rate.

Clean up

After refining the peak view, playback options, nomenclature and various "My List" tests. We refined the visual CTA's to match our OTT & Web experience.

OTT

Marquee Peak Ahead / Default
Marquee Peak Ahead / Default
Additional Peak Ahead A/B Concepts
App screenshot

Initial Baseline

Our initial redesign featured full-screen artwork, metadata descriptions, and direct playback access. However, as features expanded, this design became less practical. The Marquee dominated the homepage, yet despite pagination, users quickly scrolled past it, overlooking additional curated content. This prompted us to rethink how to boost engagement within the Marquee., our app is completely free to download and use. No hidden costs or monthly subscriptions. Start enjoying your favorite movies and series without spending a dime!

Testing a Peak vs Pagination

Displaying a peak view significantly boosted clicks and content consumption from the homepage marquee.The added glimpse and element of curiosity that revealed content that was once previously hidden, increased the click-through-rate.

Clean up

After refining the peak view, playback options, nomenclature and various "My List" tests. We refined the visual CTA's to match our OTT & Web experience.

The Marque features a “peak ahead” carousel that gives users a preview of the content lineup.

By testing various marquee designs we aimed to discover which design maximizes user engagement and comprehension of the content.

Role

Direction
Design Concept
Design Strategy
A/B Strategy
Development Strategy

Platforms

tvos
Fire
Roku
STV
iOS
Android
Web

Team

Vida - Director
Brian - Product Design Lead
Mindy - Product Design Lead