Top 10 Trending
Movies & TV Series

Universal Homepage

Phase 1

Each week, Paramount+ released our Top 10 lists for films and shows. It showcased our most popular content that we defined as trending. These rankings are based on "views" for each title from the previous week of our most-watched TV shows and films on Paramount+.

Weekly ranking of most watched

Top 10 Shows & Movies

Free Scroll Interaction

Phase 1

Weekly ranking of most watched

Top 10 Shows & Movies

Free Scroll Interaction

Phase 1

Weekly ranking of most watched

Top 10 Shows & Movies

Free Scroll Interaction

Phase 2

The new Top 10 carousel brings an updated design and functionality, with a bold, prominent numerical display placing large numbers next to each film and TV show, indicating its rank in the country’s top list. The enhanced appearance also gives greater prominence in the scroll trajectory.

Top 10 Shows & Movies

Fixed Selector Interaction

Cross Region Logic

Phase 2

Top 10 Shows & Movies

Fixed Selector Interaction

Cross Region Logic

Phase 2

Top 10 Shows & Movies

Fixed Selector Interaction

Cross Region Logic

OTT

OTT / Phase 1 / Default

OTT / Phase 1 / Scrolled

OTT / Phase 2 / Default

OTT / Phase 2 / Scrolled

Approach for OTT

Overview
We want to test showing users a numerical carousel to highlight our top content and provide a visual differentiation to our homepage.

Hypothesis
By displaying a new visually distinct numerical carousel it will catch the users' attention. The curiosity from the visual cue will drive users to engage more increasing CTR and playback rate from the Trending carousels.

Targeted OKRs

Increase the percentage of subscribers who watch 4+ hours of video in their first month by 5 points, from 65% to 70%.
Raise the percentage of subscribers who watch 2+ series in their first month by 5 points, from 53% to 58%.
Improve the percentage of subscribers discovering new content monthly by 5 points, from 64% to 69%.

Overview
We want to run an A/B test to measure the impact of a Top 10 numerical design on the homepage. The goal is to boost engagement, highlight top content, and promote the discovery of new content.

Hypothesis
By displaying a new visually distinct numerical carousel it will catch the users' attention. The curiosity from the visual cue will drive users to engage more increasing CTR and playback rate from the Trending carousels.

Targeted OKRs

Increase the percentage of subscribers who watch 4+ hours of video in their first month by 5 points, from 65% to 70%.
Raise the percentage of subscribers who watch 2+ series in their first month by 5 points, from 53% to 58%.
Improve the percentage of subscribers discovering new content monthly by 5 points, from 64% to 69%.

Results

Metrics
On Roku, this feature not only increased click-through rate and playback rate for the Top 10 carousels but was also contributed to enhancing overall viewership and engagement metrics on the homepage when considering all pertinent validation metrics.

The numeric feature successfully increased playback without negatively affecting general content consumption or engagement on the homepage or across P+, based on relevant validation metrics. Notably, engagement improved for trending carousels with a cap of 10 titles.

Key Metrics

Top 10 Carousel CTR:
+26.29% (+0.64 PPT)
Top 10 Carousel Playback Rate:
+25.88% (+0.24 PPT)
Avg. Daily Min from Home Carousels (Trending Only):
+19.9% (+0.019 PPT)
Avg. Daily Min from Home Carousels (Excluding Trending):
-1.3% (-0.027 PPT)
Trending Carousel Video Completions (75% or More):
+20.1% (+0.0002 PPT)

App

On Roku, this feature not only increased click-through rate and playback rate for the Top 10 carousels but was also contributed to enhancing overall viewership and engagement metrics on the homepage.