Search
Pre-Search Default View
Genre Suggestion Selection
Active Search
Active Search Narrowed
Browse
Browsing with Filters
Browse evolved from a basic content grid into a highly personalized discovery hub, featuring micro-genre carousels and integrating the popular content highlight component from the homepage. This transformation allows users to explore more tailored content groupings within each genre, helping them make confident viewing choices more quickly. For those who prefer simplicity, the “All Shows” and “All Movies” tabs remain accessible in the sub-navigation, along with a filter option for more specific discovery needs.
Add to List
My List is one of the platform's most valuable features but has been underutilized by users. Previously, we weren’t fully leveraging opportunities to showcase its functionality and benefits across the experience.
This year, we introduced a universal dynamic hotkey, enabling users to add content to My List from anywhere in the experience, as long as the selected content is compatible.
Looking ahead, we plan to enhance this feature with a drawer-style element that expands its functionality, allowing users to take additional actions like sharing, downloading, and more.
Role
Direction
Design Concept
Design Strategy
A/B Strategy
Development Strategy
Platforms
tvos
Fire
Roku
STV
iOS
Android
Web
Team
Vida - Director
Mason - Product Design Lead
Lauren - Product Lead