"Prominent" Carousel

Universal Homepage

Featuring and promoting new Original Series & Movies.

Featuring and promoting new Original Series & Movies.

Featuring and promoting new Original Series & Movies.

App screenshot
App screenshot

OTT

User moves down from a carousel
with content highlight. The carousel
then moves up and CH transitions
out of view. Unit expands and
prompts trailer experience.

User moves down from a carousel
with content highlight. The carousel
then moves up and CH transitions
out of view. Unit expands and
prompts trailer experience.

The Prominent carousel proved to increase CTR and average minutes watched per video compared to standard homepage carousels, driving greater content discovery and consumption.

The Prominent carousel is a flexible unit that can be used anywhere on the homepage to promote trending Shows, Originals & Movies. It was designed and built to handle with or without Top 10 logic.

Role

Direction
Design Concept
Design Strategy
A/B Strategy
Development Strategy

Platforms

tvOS
Fire
Roku
STV
iOS
Android
Web

Team

Vida - Director
Emma - Product Design Lead