Customizing the
Kids Experience
Customizing the Kids Experience
Customizing the
Kids Experience
We recognize that kids form strong attachments to specific characters and shows as they mature & grow. Our goal is to create age-appropriate character carousels tailored to the age group chosen during the onboarding process. These characters will engage with kids, guide them through the experience, recommend content, and support their discovery journey.
The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.
How might we empower younger children to find content they’re interested in on their own?………Voice Assisted Search.
How might we empower younger children to find content they’re interested in on their own?………Voice Assisted Search.
For kids who don’t have the capacity to navigate via remote or search via keyboards, voice search is a more kid-friendly option. Parents also want the search option to be easily accessible, throughout the experience and across platforms.
The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.
Personalized Discovery
Personalized Discovery
Personalized Discovery
Concept One: Kids can personalize their discovery experience by choosing an avatar or a theme. Once they land on the marquee, their selected favorite character will greet them, accompanied by a curated lineup of content featuring that character.
The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.
Concept Two: Kids can personalize their discovery experience by selecting their favorite characters and shows during the onboarding process. Based on these choices, their homepage will be tailored to showcase relevant content.
The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.
Concept Three: Kids can personalize their discovery experience by selecting their favorite characters, colors, and shows during the onboarding process. These choices will shape a customized homepage tailored to their preferences.
The unit also featured expanded real estate, offering trailers for a more immersive viewing experience, along with a countdown timer to keep audiences informed about releases.
Role
Direction
Design Concept
Design Strategy
A/B Strategy
Development Strategy
Platforms
tvOS
Fire
Roku
STV
iOS
Android
Web
Team
Vida - Director & Design Lead
Emma - Product Design Lead
Clara - Product Design Intern