Hi there. I'm vida.

product design leader. potter.

Hi there. I'm vida. product design director. potter. tennis player. dog lover.

product design director.

a product design director. potter. gamer. tennis lover.

tennis player. dog lover.

potter. tennis player. dog lover.

previously @ paramount+

Movies & Show Details

A unified approach to designing scalable, visually rich content detail pages, ensuring consistency across OTT, app, and web ecosystems.

A unified approach to designing scalable, visually rich content detail pages, ensuring consistency across OTT, app, and web ecosystems.

A unified approach to designing scalable, visually rich content detail pages, ensuring consistency across OTT, app, and web ecosystems.

Unique Kids Concept

Reimagining how kids of every age browse, explore, and connect with content in playful, age-appropriate ways.

Reimagining how kids of every age browse, explore, and connect with content in playful, age-appropriate ways.

Reimagining how kids of every age browse, explore, and connect with content in playful, age-appropriate ways.

Homepage Carousel Discovery

Reimagined the homepage experience with new carousel entry points that guide users into deeper content exploration across all platforms.

Reimagined the homepage experience with new carousel entry points that guide users into deeper content exploration across all platforms.

Reimagined the homepage experience with new carousel entry points that guide users into deeper content exploration across all platforms.

With 15+ years of experience hiring, building, and mentoring talented design teams — I have focused on strengthening design operations, increasing design's impact on the business, raising the quality of design output, and collaborating closely with cross-functional teams to solve complex problems. My goal has always been to empower design teams to do their best work.

With 15+ years of experience hiring, building, and mentoring talented design teams — I have focused on strengthening design operations, increasing design's impact on the business, raising the quality of design output, and collaborating closely with cross-functional teams to solve complex problems. My goal has always been to empower design teams to do their best work.

With 15+ years of experience hiring, building, and mentoring talented design teams — I have focused on strengthening design operations, increasing design's impact on the business, raising the quality of design output, and collaborating closely with cross-functional teams to solve complex problems. My goal has always been to empower design teams to do their best work.

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